Created at the initiative of Stephen and Violet, respectively Macadam Bazar Group Manager, and former responsable for the booking in Du Son Ki Avoine, Ekbelek the label is dedicated to the production and promotion of contemporary music.
The engine behind the project was to continue the work started with the band Macadam Bazar, over the past 3 years, and the release of their new album Ounichlibou, released in May 2012.